📣 Marketing Template

Retail Sale Announcement Template

EOFY/seasonal sale email template. Example: '50% OFF EVERYTHING - End of Season Clearance!'

What a sale announcement should make unambiguous

• The discount, stated exactly, including what it does not apply to
• The start and end dates and times
• Whether it is in store, online, or both
• Any exclusions: sale items, gift cards, specific brands
• The code required, if any, and where to enter it
• Whether stock is limited, and honestly so
• A working unsubscribe

Discount claims are regulated, and “was” prices are checked

Australian Consumer Law prohibits misleading representations about price, and the ACCC has repeatedly pursued retailers over “was/now” pricing where the was-price was not a genuine recent selling price. The same applies to “limited stock” and countdown timers that reset. A sale that is real needs no help; one that needs help is the kind that attracts attention.

• Only show a was-price the item genuinely sold at recently, for a reasonable period
• Honour the advertised end time — extending a “final day” sale trains customers to ignore you
• Make exclusions visible in the email, not only on the landing page

Getting the send right

• Send on the morning the sale opens, and once more before it closes — two emails, not five
• Segment out anyone who bought the item at full price in the last fortnight
• Check the code works, on mobile, before the send goes out

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General information only — not legal, tax or financial advice. For contracts and tax documents, confirm your obligations with a qualified professional or the relevant authority.