📣 Marketing Template
Press Release Template
Company announcement format. Example: 'FOR IMMEDIATE RELEASE: [Company] Launches New Product...'
What to include in a press release
- A clear objective and the audience you are targeting
- The core message or offer
- Where it will run and over what period
- Budget and expected outcome
- How you will measure success
- Who is responsible for each step
Practical notes for a Press Release
Company announcement format. Example: 'FOR IMMEDIATE RELEASE: [Company] Launches New Product...'
- Keep numbering sequential — gaps make reconciliation and audits harder
- Store a copy for five years; the ATO can ask you to substantiate records
- Send it the day the work finishes, not at the end of the month
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General information only — not legal, tax or financial advice. For contracts and tax documents, confirm your obligations with a qualified professional or the relevant authority.