📣 Marketing Template

New Arrival Email Template

Product launch announcement. Example: 'Just Landed: Our new Summer Collection is here!'

What a product launch email needs

• The product, shown clearly, above anything else
• What is actually new about it, in one line
• The price
• Availability — in stock now, pre-order, or limited
• A single link that goes straight to the product, not the homepage
• Sizing, materials or specifications for anything where that decides the purchase
• A working unsubscribe

Send it to the segment that has bought something like it

Launch emails sent to an entire list underperform and cost subscribers. The people who bought the previous version, or the same category, or who browsed and did not buy, are a much smaller audience with a much higher response — and the rest of the list does not get an email irrelevant to them, so it is still there for the next one.

• Segment by past purchase or browse behaviour before you segment by anything demographic
• Link to the product page directly; every extra click loses a proportion of the audience
• Send a second email to non-openers with a different subject line rather than a second full campaign

Compliance and deliverability

• Commercial email in Australia requires consent, clear sender identification and a functional unsubscribe under the Spam Act 2003
• Never buy a list — it damages deliverability for your whole domain, permanently
• Clean out addresses that have not opened anything in a year; they drag your sender reputation down

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General information only — not legal, tax or financial advice. For contracts and tax documents, confirm your obligations with a qualified professional or the relevant authority.