📣 Marketing Template

Newsletter Template

Monthly newsletter structure: header, featured content, news, CTA.

What a newsletter structure should include

• A subject line about the most useful thing inside, not about the newsletter itself
• One lead item, given most of the space
• Two or three short secondary items
• A single primary call to action
• Who you are and where you are — sender identification is a legal requirement, not a footer convention
• A working, one-click unsubscribe
• A plain-text fallback that reads properly

A consistent cadence beats an ambitious one

Monthly newsletters that actually go out monthly outperform weekly ones that appear four times a year. The unsubscribe rate rises sharply when an email arrives after a long silence, because the recipient no longer remembers signing up. Pick a frequency you can sustain in your busiest month, and set it explicitly at signup.

• Lead with the single most useful item — most people read the first block and nothing else
• One call to action; three calls to action is the same as none
• Test it in a dark-mode client before sending, where most image-heavy newsletters fall apart

List health

• Segment by engagement and stop emailing addresses that have ignored a year of sends
• Keep proof of consent for every address, as the Spam Act 2003 requires
• Watch the unsubscribe rate per send — a spike is feedback about content, not about the list

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General information only — not legal, tax or financial advice. For contracts and tax documents, confirm your obligations with a qualified professional or the relevant authority.