✉️ Email Template

Freelancer Proposal Email Template

Project proposal email with scope overview. Example: 'Following our call, here's my proposal for your website redesign...'

What a proposal email should do in order

• Reference the conversation you actually had, specifically enough that it could not be a template
• Restate the problem in their words before proposing anything
• Set out the scope as a short list of deliverables
• Name the price, in the body of the email, not only in an attachment
• State the timeline, and what you need from them to hit it
• Say what is not included
• Close with one clear action and a date the proposal expires

Put the price in the email

Proposals that hide the number inside a PDF get forwarded to someone who never opens the PDF. The email is what circulates internally; if it does not contain the price, the scope and the timeline, the decision gets made without them. An attachment is useful for detail — it is not where the commercial terms should live.

• Keep it under about 300 words; the detail belongs in the attachment, the decision belongs in the email
• Offer a smaller first phase where the budget is uncertain, rather than discounting the whole thing
• Put an expiry on it, so following up is a reason rather than a nag

After you send it

• Follow up once, about a week later, with something useful rather than “just checking in”
• If they go quiet after a positive call, the blocker is usually internal — ask who else needs to see it
• Quote your ABN when the work is confirmed, or the client must withhold tax at the top rate

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General information only — not legal, tax or financial advice. For contracts and tax documents, confirm your obligations with a qualified professional or the relevant authority.