✉️ Email Template

Welcome Email Template

New customer welcome with next steps. Example: 'Welcome to [Business]! Here's how to get started...'

What a welcome email should cover

• Confirmation of what they have signed up for
• The single most useful first action, and how long it takes
• What to expect next, and how often you will be in touch
• Where to get help, with a real contact
• Anything time-sensitive, such as an onboarding window or a trial end date
• A one-click unsubscribe, present and working

One action beats a tour

Welcome emails that list ten features get skimmed and closed. The ones that work name a single first step that delivers something visible — the first invoice sent, the first contact imported, the first report run — because a customer who has done one useful thing is a customer who comes back. Everything else can be a later email.

• Pick the action that correlates with people sticking around, and make that the whole email
• Set the cadence explicitly; people who know what is coming unsubscribe less
• Send it immediately — a welcome that arrives a day later has missed the moment

Australian commercial email rules

• Under the Spam Act 2003 you need consent, accurate sender identification, and a functional unsubscribe on commercial messages
• Honour unsubscribes promptly — the Act sets a short deadline and it is enforced
• Keep evidence of how and when consent was given for each address on the list

Related templates

General information only — not legal, tax or financial advice. For contracts and tax documents, confirm your obligations with a qualified professional or the relevant authority.